A brand audit is a compliance assessment of the commercial and visual aspects of a brand and an interpretation of its impact on current and future financial performance.

A brand audit will help you to:

Understand the condition of your brand portfolio
Relate the visual and financial performance of your brand
Improve your brand management control
Demonstrate accountability for managing your brand
Secure your brand’s value

 

Read on to learn more about how a brand audit could become part of your strategic brand management approach or contact us for more information.